To cite SCnorm in publications use:

  Bacher R, Chu LF, Leng N, Gasch AP, Thomson JA, Stewart RM, Newton
  MA, Kendziorski C. SCnorm: robust normalization of single-cell
  RNA-seq data. Nature Methods (2017).

A BibTeX entry for LaTeX users is

  @Article{,
    title = {SCnorm: robust normalization of single-cell RNA-seq data},
    author = {Rhonda Bacher and Li-Fang Chu and Ning Leng and Audrey P. Gasch and James A. Thomson and Ron M. Stewart and Michael A Newton and Christina Kendziorski},
    journal = {Nature Methods},
    year = {2017},
    url = {https://www.nature.com/articles/nmeth.4263},
  }